About Dale and Ashley





Together they built one of the largest wedding planning companies in the country.


Talk about industry cred. Whoa!

Dale and Ashley worked together as Ashley built her planning company The Simply Elegant Group. Now with 8 locations and a team for over 40 employees; Simply Elegant is a force in the wedding world. Dad always by her side, coaching her and making sure she was strategic in every move she made as the company scaled.

With sales of over 2.5 million dollars (and climbing), hundreds of wedding executed, and thousands of referrals passed to other wedding vendors, they have learned the ins and outs of how to handle the ever changing wedding industry. 

Now they have joined forces to create The Abundance Group with one mission in mind: to profoundly help wedding professionals from all across the country create the business of their dreams.

So why did we create The Abundance Group?

We’re just captivated by the stories behind the businesses we work with. Each business owners' story is so unique and fascinating. We can’t wait to hear yours. So we figured we should share ours.


Become a member of The Abundance Group today!


Dale Henry

My personal mission statement: “Help ordinary people accomplish extraordinary things …and have fun in the process.

I’ve lived by that belief for over 30 years (not exactly a new thing for me) regardless of the role I played at the time. And I’ve had the good fortune of playing quite a few.

I’ve held senior management roles in fast growing companies; advised the executive leadership teams of over 50 Fortune 500 companies, asked to improve the performance (and hopefully the lives) of over 1.2 million people throughout North America; helped mid-sized businesses develop 'great leaders of great teams' throughout their organization; and coached and equipped small business owners and aspiring entrepreneurs in how to confidently build strong and profitable businesses.

I currently own three businesses, all focused on different aspects of my personal mission statement. I am most blessed and excited by this opportunity to partner with my amazing daughter Ashley in her vision to create this platform to ensure wedding pros prosper abundantly.

Ashley Ebert

As a lifelong entrepreneur, I feel called to help others chase their dreams. I became an entrepreneur at the young age of 23 (with the help of an amazing business coach aka: Dad!)

I quickly realized that it would take more than just a dream to give me the future I had always pictured for myself. I needed to evolve and sharpen my skills to become extremely dedicated to my vision.

This meant years of sacrifice, years of failing, years of incredibly hard work. Over those years, I build grit beyond what I thought possible, and my favorite part - because of the commitment I had for growth - I studied success principles constantly and learned from hundreds of entrepreneurs what it took to push beyond perceived boundaries.

When I started my wedding planning company, The Simply Elegant Group, I was a one-woman operation. I never dreamed that years later, I would grow the business to a team of 40 employees in 8 different states. As a natural-born connector, I now get to share what I’ve learned through The Abundance Group. I’m proof that when you’re intentional about the approach and attitude you bring into every interaction, you will build a future that’s paved with abundance and joy.

Want to learn more about how this resource can impact your business?

Becoming a member of The Abundance Group gets you immediate access to the answers you need to the hundreds of questions that are spinning around in your head. 

After a combined 40 years in business, we took 2 full years to design and build this resource with busy Wedding Pros (like YOU) in mind.

Take a look around at all that we came up with, including the 'TAG difference'.


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