Stop the Burnout & Let's Get Control of Your Wedding Business
While Confidently Booking More Couples Who Truly Trust You
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Explore our membership options below
You think when you're signing up for TAG this will be another online course in your bookmarks, another monthly lesson that you never look at, TAG is different. TAG is an invaluable resource and community. Ashley and Dale are in your corner. I can't describe to you the confidence that provides someone who had years and years of experience just in the business world, from a pulled back experience which is Dale. And then Ashley is boots on the ground in the wedding industry giving you very specific industry advice. It is an invaluable tool!
– Cayla, co-owner of Carhart Photography (wedding phtographer)
“Running a wedding business
shouldn’t be this hard...”
The inevitable “wedding hangover.”
Maybe you’ve quietly said this to yourself after a long, jam-packed wedding weekend. Exhausted doesn’t even begin to cover how you feel. It happens whenever you feel drained from the energy, pressure, and adrenaline of producing a wedding on the weekend, but then need to turn right around starting Monday to keep the business side afloat. The cycle never seems to end.
Introducing
The Abundance Group
A Coaching Membership for Wedding Pros.
Imagine if you could...
raise your profits so you can grow in a sustainable way
feel like you’re in total control of your wedding business
work the amount of hours you want for the income you want
book out your wedding calendar with couples you'd call friends
resist the need to work every weekend during busy season just to stay afloat
build a wedding business that orbits around your life rather than the other way around
We are here to help.
“Signing up for The Abundance Group is one of the BEST decisions we’ve made for our business! Before TAG, we were all over the place, trying to figure everything out on our own. TAG has given us a roadmap to success, but the best thing we received was full access to Dale and Ashley! They’re so genuine, knowledgeable, and just want to help and advise you. It’s nice to know you’re not alone.”
– Emily, co-founder of Style Society (event rentals)
“I was flying by the seat of my pants in the first 6 years of running my wedding planning business, but once Ashley introduced TAG, I knew I had to jump in! I trusted Ashley because of the successful businesses she’s worked on outside of TAG. My business has grown and added new team members since my TAG investment! I’m so grateful I joined!”
– Laine, founder of Laine Palm Designs (wedding planning)
Here's what you'll get inside the membership
Next-Level Ongoing Business Coaching
Personalized Coaching (valued at $5,500)
- Twice-a-month calls taught by Ashley and Dale
- With replay access to review any time
- Monthly personal accountability check-ins from our team
- Two coaching questions a month
Fast Track to Abundance™ (valued at $1,997)
- Step-by-step action plans to help you scale your business
- Easy to track progress
- Once you complete one level, the next is available to begin right away, as you need!
World-Class Education from the Experts
Business Foundations Library (valued at $1,997)
- Library that has ALL the business knowledge you will need
- Broken down to enable you can easily watch as you need
- PDFs to help you implement the teachings right away
Weekly Teachings (valued at $1,200)
- Specific to wedding pros and our industry
- Allows you to stay in-the-know
- You won't have to search all around the internet
The total value of the membership: $10,694 per year.
And to top it off...
Our Members Receive Discounts and Incentives from our 40 + Partners.
Discounts on Tools you use in your wedding business.
- CRMs like Honeybook and Aisle Planner
- Financial Management tools like Quickbooks
- Planning Tools like Flodesk, Tailwind, and Mile IQ
Incentives with Service Providers that help you grow your business.
- Social Media Managers
- Virtual Assistants
- Lawyers and Legal Templates
- Finanical Planners
- Payroll Companies
- Copywriters
- Branding Experts and Designers
- ... and TONS more!
Our goal with our Preferred Partnership Network?
To save you more money than the cost of membership.
Ready to get started?
Explore our membership options below
Want to peek behind the curtain?
That way you see the real conversations that happen in the chat during our Group Coaching Calls! Below are just a few screen shots from our actual chats.
Over 80% of our members cover our cost by booking just ONE more wedding.
You don't want to miss out!
Over 75% of our members cover the cost of their membership by booking just ONE more wedding.
But we don’t stop there.
If you think our strategic coaching will help you book more than one additional wedding each year (we know it will!), you’ll make a significant return from your investment in TAG. That means more profit in your pocket!
With our world-class education and ongoing business coaching, we see many members double or triple their sales numbers after investing in their wedding business through TAG.
We can't wait to help guide you!
Meet Your Wedding Business Coaches
We understand wedding pros because we’re in the trenches with you!
Together, we are the dad-daughter duo who grew Ashley’s wedding planning business into the super streamlined and profitable operation you see today, grossing over $3 million in sales (and counting)—with a team of over 40 women across 8 different locations.
But, like many small business owners, it all started as a self-funded one-woman operation.
I (Ashley) remember what it was like to chase after new leads and work FAR too many hours for what I was earning (if I even remembered to pay myself at all!).
As I faced new obstacles in growing my business, I had an ace in my pocket other wedding pros didn’t have at the time: my dad, who helped me set up my business for success.
(He’s a John Maxwell partner and consults on business strategy with multi-billion dollar corporations, so he clearly knows how to grow and scale!)
With my decade of wedding industry experience and my dad’s business strategies, we founded The Abundance Group to coach and educate wedding pros from a place of abundance.
WHERE YOU'VE SEEN US:
Why we’re passionate about serving wedding pros
As you encounter new challenges, rest assured we’ve faced the same ones in growing our wedding business. To put it simply, we can’t just sit on the knowledge and techniques we’ve picked up along the way—we HAVE to share them! Let us help you navigate each challenge by providing real solutions and actionable strategies that will make a lasting impact in your wedding business.
Who is it for?
This business coaching for wedding pros membership is a perfect fit if you are...
- Struggling to consistently book your calendar solid with weddings
- Feeling stressed, overwhelmed, burned out, or all of the above when it comes to running your business
- Determined to get control over your business while gaining clarity and confidence
- Have a clear vision or dream that’s driving you toward success
- Excited about the opportunity to invest in yourself and grow your wedding business
What you'll learn inside the membership
Discovering exactly who
your ideal client is
with our in-depth
ICP exercises and workbook.
Proven marketing strategies
that work with our A.W.E.S.O.M.E.
Marketing Plan
Setting boundaries & communicating expectations with our insightful Conflict Management Training.
The right way to network with other wedding pros with trainings on how to build strong industry relationships with an Attitude of Abundance
Feeling completely confident when it comes to sales
with our innovative Sales Framework you move from unsure to totally secure.
And so much more!
Take advantage of our growing course library and live group
coaching calls with replay access.
What are you waiting for?!
Join us while enrollment lasts!
“When I first started my business, I had no idea what I was really getting myself into. And now that I’m a working mom, I want to make decisions that are smart for my business and family. Having a mentor like Ashley to run to with dire questions while gaining direction and confidence was imperative to my business success. With Ashley’s advice, we even booked 5 new weddings at our first marketing event! I highly recommend investing in TAG.”
– Josie, founder of Sixpence Events & Planning (wedding planning)
Your dream wedding business starts here
Take a moment to think about where you’d like to be in your wedding business...
Maybe you want to work less hours and step away from your inbox so you can spend more quality time with your family...
Or working less weekends on higher-budget weddings so you can focus on delivering a luxury experience...
Or maybe it’s as simple as having a consistent stream of inquiries from couples you can’t wait to call friends.
No matter what your goals are, we can help you refine and build your wedding business based on what you actually desire. We can’t wait to help you get from where you are now to where you want to go!
FAQ's
What’s the length of a TAG membership?
I don’t think I can afford a program like this. What can I do?
What if I can't make the coaching calls?
Why is this membership so much more affordable than other coaching programs?
Do I really get all 5 benefits for one low annual membership fee?
How much do members save with your Preferred Partnership Network?
What happens once I sign-up? (How do I get started?)
We’re so excited to help you
thrive in your wedding business!
We know how talented this community is. You give beautiful moments to your couples and orchestrate memorable experiences for their guests. You make magic happen EVERY. SINGLE. WEEKEND.
We know that so many wedding pros are feeling lost, unsure, and overwhelmed right now. We want to see you move into feeling empowered, savvy, and hopeful about the direction of your business. Your creative talents backed by our strategic coaching will make you unstoppable. We’re ready to help you radically grow your wedding business from a place of abundance.
The question is, are you?