Can you believe it? You’re a real wedding pro!
You’re booking and serving clients. Just not enough. (Have comfort. You’re not alone by a long shot!) You’ve made it to the most common and the most important stage in the wedding industry. You know what you’re doing, and you’re confidently working with your clients. You just need more of them. Often times a lot more!
What you most likely need to do now is to master your marketing. Identifying your ideal client, knowing exactly what they want, and how, when and where to communicate with them is your biggest challenge right now.
Relax (and get excited, if that's possible!), we're going to walk you through what it takes to consistently book all the dream clients you can handle.
Ready? Let's get started!
Are you a Intentional Connector?
Watch This!
Track Your Personal Progress
Your Action Plan for ABUNDANCE
I understand the value of, and how to do, market research.
Action 1: Watch Pre-Launch: Goals & Strategy Video: market research section.
I have a general description of the market I want to serve.
Action 2: Perform Basic Market Research supported by Market Research Workbook. Complete section 1.
I understand the value of 'niching down' and picking a target market.
Action 3: If necessary, re-watch Pre-Launch: Goals & Strategy Video: market research section.
I have selected the niche(s) I want to serve.
Action 1: Complete Market Research Workbook: Niche section.
I can describe the demographics & psychographics of my niche (ideal client).
Action 2: Complete Market Research Workbook: Niche demographic & psychographic sections.
I know the key drivers & trends, competitors & substitutes in my niche.
Action 3: Complete Market Research Workbook: remaining sections.
I have a clear & complete description of my niche (ICP).
Action 4: Watch the Adjust: Marketing & Sales video, and complete your Ideal Client Profile template.
I have determined my marketing message based upon my differentiators and what my market values.
Action 1: Work with the information from your market research to complete this section of the Marketing Workbook.
I have determined when and how I will deliver it.
Action 2: Work with the information from your market research to complete this section of the Marketing Workbook.
I understand my options for delivering my marketing message.
Action 1: Watch Pre-Launch: Marketing & Sales video.
I have selected my marketing platforms and messages.
Action 2: Complete that section of the Market Research Workbook.
I know the key drivers & trends, competitors & substitutes in my niche.
Action 3: Complete that section of the Marketing Workbook.
I have created my detailed marketing plan (with actions & timing).
Action 4: Complete the Marketing Execution Plan template.
I've thought through my sales process.
Action 1: Watch Launch: Marketing & Sales video (sales section).
I have tracked my results and noted adjustments I should make to my sales process.
Action 2: Leverage Marketing & Sales Adjustment Checklist.
I have made the adjustments in my sales process to get more clients (close more deals).
Action 3: Supported by your Marketing & Sales Adjustment Checklist.
I have identified any adjustments I need to make to my operations/delivery to match what my ideal client value most.
Action 1: Watch Adjust: Operations video. Supported by your Delivery Adjustment Checklist.
I have made the adjustments I need to make to my operations/delivery to match what my ideal client value most.
Action 2: Supported by your Delivery Adjustment Checklist.
I have identified any adjustments I need to make to my operations/delivery to match what my ideal client value most.
Action 1: Watch Adjust: Operations video. Supported by your Delivery Adjustment Checklist.
I have made the adjustments I need to make to my operations/delivery to match what my ideal client value most.
Action 2: Supported by your Delivery Adjustment Checklist.
I have established the metrics to ensure that I will continue to maintain the level of clients I desire.
Action 1: Watch Launch: Numbers video: metrics section. Use the Basic Scorecard Template to select and track your marketing (and sales) metrics.
I have established the system and tools to ensure that I will continue to maintain the level of clients I desire.
Action 2: Watch Mature: Marketing & Sales video.
I have all the Dream Clients I Can Handle.
Congratulations! You've solved the most difficult challenge for Wedding Pros!
I now have all the clients I can handle. Yay for me!
(If not, keep applying the action steps above. The effort will pay off. We promise!) Now, I want to...
