How exciting! You’ve either fairly recently made the jump into the wedding industry or you've been working your side-hustle at a 'hobby level' for a while now. Now you want more from your business.

Congratulations, you’re in the most exciting stage of becoming a wedding pro. You’ve done what so many people just talk about: launch a business of your own! And you’re on your way!

You might be feeling a little bit alone though, too. When we first hit the market, we often find out there’s a lot more competitors and options out there than we thought.

Actually, that’s good news. (It's confirmation that you, too, can make money doing what you do.) You now have the opportunity to do what many wedding professionals never do. Learn and adjust, so you can really start growing.

That helps you focus on what’s most important for you right now - building your momentum (a.k.a. 'finding your fit').

We're going to take you through the steps to confidently align your business with your real market opportunity and start growing like crazy!

Are you a Determined Go-Getter?
Watch This!

Your Action Plan for ABUNDANCE

Track Your Personal Progress

Download Your Action Plan

Step 1 - Identify a Niche / Target Market You Can Serve Well

I understand the value of, and how to do, market research so I can 'niche down' and pick my target market.
Action 1: Watch Pre-Launch: Goals & Strategy Video: market research section.

I have a general description of the market I want to serve.
Action 2: Perform Basic Market Research supported by Market Research Workbook. Complete section 1.

Step 2 - Build Out a Detailed Ideal Client Profile for that Niche

I have selected the niche(s) I want to serve.
Action 1: Complete Market Research Workbook: Niche section.

I can describe the demographics & psychographics of my niche (ideal client).
Action 2: Complete Market Research Workbook: Niche demographic & psychographic sections.

I know the key drivers & trends, competitors & substitutes in my niche.
Action 3: Complete Market Research Workbook: remaining sections.

I have a clear & complete description of my niche (Ideal Client Profile).
Action 4: Watch the Adjust: Marketing & Sales video, and complete your Ideal Client Profile template.

Step 3 - Revise Your Marketing Messaging (and Plan) to that Profile

I have determined my marketing message based upon my differentiators and what my target market (ideal client profile) values.
Action 1: Work with the information from your market research to complete this section of the Marketing Workbook.

I have determined when and how I will deliver that message.
Action 2: Work with the information from your market research to complete this section of the Marketing Workbook.

Step 4 - Align (Restructure) Your Offerings & Pricing to that Profile

I have identified any adjustments I need to make to my operations/delivery and pricing to match what my ideal clients value most.
Action 1: Watch Adjust: Operations video. Supported by your Delivery Adjustment Checklist.

I have made the adjustments I need to make to my operations/delivery and pricing to match what my ideal clients value most.
Action 2: Supported by your Delivery Adjustment Checklist.

Step 5 - Execute This Revised Plan

I have put together my revised plan.
Action 1: Use the Launch Plan Template (and Launch: Goals & Strategy video) to build the plan to support your adjustments.

I have shared my plan with my team, and advisors, and made adjustments as appropriate.
Action 2: Share your plan with others you respect to confirm and make adjustments as needed.

I have implemented my revised plan (and it's working!).
Action 3: Implement your revised plan to correctly position your business, offerings, pricing, messaging, and service deliver to match your true target market (ideal client).

SUCCESS! Tell us about your progress!

Click here to tell us your incredible success story.