A survey of graduates from Yale University in 1953 (yes, that’s a LONG time ago) found that only 3% of them had written down goals for their lives. The survey team followed up with those people 20 years later and found that the 3% who wrote down goals had accumulated more wealth than the other 97% combined. (Now, we’re not saying that wealth is the only important measure of success. It was simply the one being used in the study, and one that’s fairly easy to quantify). This survey shows the value of goal setting.
I (Dale) learned the value of goal setting relatively late in my career. For much of my career, I would simply focus and work on the things that other people told me I should. And because of that, my career was not focused or directed. I was what Zig Ziglar calls a ‘wandering generality’. I tended to bounce from one thing to another.
Image Credit: Jonny + Liz Photography
WHAT GOAL SETTING DOES FOR US
There are both short-term and long-term benefits of goal setting.
In the short-term, goals…
Image Credit: Jonny + Liz Photography
Over the long-term, goals…
So, if you want to achieve more in your business in the coming year, we encourage you to take the time to set goals in your business. You’ll be pleasantly surprised how much they improve the results you get.
In upcoming posts, we’ll get into the details of how to best set goals along with the all-important part – creating the plan to achieve the goals you set!
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Image Credits: Jonny + Liz Photography
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