Okay, honesty right up front. It took me a LONG TIME to realize why I loved some of the sales training that I got over the years and why other training would frustrate and disappointment me.
Often times the trainings that disappointed me the most were from very good sales trainers! It wasn’t until very recently (since I won’t say how ‘recently’, maybe I’m not being completely honest…) I couldn’t for the life of me figure out why. What made it even worse, was sometimes I would go back to some of the training that I hadn’t liked at first, read or listened to it again…and now liked it!
What I finally figured out was that the different ‘sales training’ programs and courses were teaching different aspects or components of sales…but most of them didn’t say that. They didn’t say what aspects they were covering. They would simply create some attention-grabbing title like “Get All the Clients You Ever Want…While You Sleep!” or “How to Have Prospects Throwing their Money at You…Without Even Asking”.
When I was disappointed was when what I needed or was looking for was not what they were teaching.
THE DIFFERENT TYPES (OR ASPECTS) OF SALES TRAINING
What I realized was there are basically 4 different aspects of sales that we need to understand; therefore, that's what sales training programs cover.
So, when I was disappointed by good sales training, it was because I was looking for help in one of these 4 areas but the training I was taking was covering one of the other areas.
Hopefully, this will help you understand and clarify what sort of help you’re looking for and therefore, help you improve your sales ability (and confidence).
If you’re a member of The Abundance Group already, you’ll realize we’ve tried to make it very clear which area we’re covering so you know what to expect.
AN INCREDIBLE SALES STRATEGY ARTICLE
With that, let us leave you with a link to an incredible sales strategy article, from one of our TAG product partners (ConvertKit), written for them by one of our TAG service providers (Kayla Hollatz): 7 Elements of a Successful Sales Strategy.