Congratulations! You've worked hard and your efforts as a wedding pro have paid strong dividends. You're a real player in the wedding world. Now you're ready to take it to the next level. You're probably wondering how to best scale your business without having to risk losing what you've already built.
You've figured out bigger means 'different'. You realize there's more to successful scaling than doing more of what you've already done. You’ve reached the most empowering stage as a wedding pro. Now you get to focus on expanding your influence.
You’ll want to decide how you want to expand – adding to your team, adding new products or services, or even a new location. You know these choices will determine your strategy, and how you will fund it all.
Ready? We're going to walk you through what it take to have the growing & thriving business you desire (without risking what you've already built).
Are you a Strategic Influencer?
Watch This!
Track Your Personal Progress
Your Action Plan for ABUNDANCE
I know my 'why' for expanding my influence (scaling my business).
Action 1: Watch Expand: Goals & Strategy Video.
I've done a S.W.O.T. analysis.
Action 2: Grab the Expansion Workbook; perform S.W.O.T. Analysis (discussed in video).
I know 'bigger is different'. And I'm (mentally) ready to expand.
Action 3: Complete the remainder of the Overall: Goals & Strategy section of the Expansion Workbook.
I know how I want to expand (scale).
Action 1: Complete the 'type of expansion' section (within Overall section) of the Expansion Workbook.
I know how it will impact my marketing.
Action 2: Watch the Expand: Marketing & Sales video. Complete the marketing & sales section of the Expansion Workbook.
I know how it will impact operations.
Action 3: Watch the Expand: Operations video. Complete the operations section of the Expansion Workbook.
I know how it will impact the team.
Action 4: Watch the Expand: Team video. Complete the team section of the Expansion Workbook.
I know what it will require financially.
Action 5: Watch the Expand: Numbers video. Complete the numbers section of the Expansion Workbook.
I have put together my expansion plan.
Action 1: Use the Launch Plan Template (Launch Stage video) to build the plan to support your expansion.
I have shared my plan with my team, and advisors, and made adjustments as appropriate.
Action 2: Share your plan with others you respect to confirm and make adjustments as needed.
I have acquired the non-financial resources.
Action 1: Based upon your plan, acquire the tools, software, equipment, etc. you'll need to expand your business.
To make this easier for you, we encourage you to check out the TAG Preferred Partnerships.
I have acquired the financial resources.
Action 2: Acquire the funding (or create the funding strategy) necessary to fund your expansion.
I have made the team additions and adjustment I need to expand.
Action 1: Make the adjustments in your team necessary for your expansion, including any partnerships, alliances or affiliates.
I understand how to get the most from my team members.
Action 2: Implement as much of the E.E.S.E. model performance (from Expand: Team video) that you decide is valuable for your business.
I have adjusted my operating rhythm as needed.
Action 3: Watch the Mature: Other video and use the Operating Rhythm Workbook to document and adjust your operating rhythm as appropriate.
I have added any additional tools, systems & equipment necessary to support my expansion.
Action 4: Execute that portion of you Expansion Plan (built from the Launch Plan template).
I have executed my expansion plan (and made adjustments as necessary.)
Action 1: This is where you execute your expansion plan including any/all adjustments primarily in marketing & operations.
I have more sophisticated metrics and scorecard tracking in place.
Action 2: Watch the Mature: Numbers video, and leverage the KPI Workbook to select and track any additional metrics to support and evaluate the success of your expansion.
I balance serving new and old customers (tracking appropriately).
Action 3: Watch the Mature: Other video and use the Meeting Rhythm Workbook, Operating Rhythm Workbook and Business-at-a-Glance Template to track your ability to serve old and new clients effectively.
I'm living the lifestyle I desire.
Congratulations! You're one of the very few that do!
