You've wanted to be a wedding pro for a while now.
You’ve got a great idea. You’re excited and your mind is racing. Everyone is going to want to work with you. You just know it. This is going to work.
Yet, it sure feels like there’s a lot you have to do to actually start your business. You’re in the most challenging stage of becoming a wedding professional. Your focus should be on building your foundation. It will take work. That’s what makes it so exciting!
We're going to walk you, step-by-step, through what it takes to confidently build a professional business plan and a solid strategy for the success of your business.
How does that sound? Ready to get started?
I know what I want to GET from owning a business, as well as GIVE to my clients (to earn my 'get').
Action 1: Watch Pre-Launch: Goals & Strategy video. Complete the 'My WHY' and 'Product/Service' sections of the Business Plan Template.
I know what it will take to plan a successful launch of my business.
Action 2: Watch Pre-Launch: Stage Overview video.
I understand the value of, and how to do, market research.
Action 1: Watch Pre-Launch: Goals & Strategy video (market research section), if you haven't already done so. Perform Basic Market Research supported by Market Research Workbook. Complete section 1.
I have identified my target market (niche) and understand the key aspects of that niche.
Action 2: Complete remaining sections of Market Research Workbook. Transfer this information into the Business Plan Template.
I know the product(s) or service(s) I want to provide in my business, along with my initial pricing strategy.
Action 1: Complete the 'Product / Service' section of the Business Plan Template (all supported by the Business Plan Template walk-through section of the Pre-Launch Goals & Strategy video).
I know how I want to price (and package) them.
Action 2: Complete the Pricing section of the Business Plan Template.
I know my value proposition.
Action 3: Complete the remainder of the Overall section of the Business Plan Template.
I know my options for marketing and the TAG 'A.W.E.S.O.M.E.' Marketing Formula.
Action 1: Watch Pre-Launch: Marketing & Sales video. Review the Marketing Workbook.
I know the messaging and platforms & approaches I will use to communicate my message.
Action 2: Complete the relevant sections of the Marketing Workbook and transfer that information into the Marketing & Sales section of the Business Plan Template.
I know the tools and high-level plan for my marketing & sales.
Action 3: Complete the remaining sections of the Marketing & Sales section of the Business Plan Template.
I know what I'll need to do to provide my products (or deliver my services).
Action 1: Watch Pre-Launch: Operations video. Complete the Service Delivery Checklist.
I know how I will structure my team (internal and/or external) to provide my products/services.
Action 2: Watch Pre-Launch: Team video. Complete the People/Work Plan Checklist.
I have included this information in the business plan.
Action 3: Transfer the relevant information from these checklists into the Operations & Team section of the Business Plan Template.
I understand the 'basic financials of business' and how I will fund my business.
Action 1: Watch Pre-Launch: Numbers video.
I know how I will set-up my accounting and financial aspects of my business.
Action 2: Watch Pre-Launch: Numbers video (same as prior action). Complete the Financial Checklist.
I know how I will handle the 'other' aspects of my business launch.
Action 1: Watch Pre-Launch: Other video. Complete the Other Checklist.
I have included these other activities in my business plan.
Action 2: Complete the 'Other' section of the Business Plan Template.
I know what I need to do over the next 30 to 90 days to launch my business.
Action 3: Complete the 'Key Activities' section of the Business Plan Template. (This is also supported by the 30/60/90 Day Priorities template.)
I have a complete professional business plan.
Action 1: Complete any remaining sections of the Business Plan Template.
I have shared my plan with others I respect and they have given their feedback on my plan.
Action 2: Share your plan with people who can provide you valuable feedback and criticism; make any adjustment you feel will improve your plan.
I have completed the planning process for launching my business.
Congratulations!!! You completed the work that almost no other wedding pro takes the time to do.
And you're now prepared to launch a successful wedding business.
I've launched my business and been 'working it' for a while now. I'm...
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